Banco Finantia is included in the 2019 Brand Reputation Value study carried out by the multinational On Strategy and published today in Jornal de Negócios. This ranking includes companies from a wide range of sectors and industries.
This study aims to assess the financial reputation of brands in Portugal and “results from the application of reputation results covering a five-year period to the financial performance of organisations, while also taking into account the weighting of two indicators: reputational strength and sustainability, and the risk of each sector/industry,” says Pedro Tavares, Partner and CEO of On Strategy.
The management of the financial value of reputation, highlighted in this study, makes it possible to assess the business value attributable to brand reputation and to identify the financial business value that may be exposed to risk in the event of a reputational crisis.
Read the full study here.
