Recently, another online market survey was conducted among Banco Finantia’s clients in Portugal by the UK-based company Mmarketsolutions, based on approximately 1,029 customer responses.
The main results showed that 98% of respondents are satisfied or very satisfied with the Bank’s services and, compared with competitors, 55% considered our services to be better.
The main reasons for this success are not only competitive rates (81%), but also reputational factors (Banco Finantia brand tracking throughout the year and the Bank’s financial strength) and ease-of-use factors (responsiveness in resolving issues/queries and less bureaucracy than the average), all of which were mentioned by more than 25% of respondents. 20% stated that the Bank’s reputation for being solid and secure influenced their decision. The need to diversify across other institutions was a key factor for 35%.
99% of customers are satisfied with their account managers, of whom 78% are very satisfied. Almost all respondents (98%) would recommend term deposits to a friend or family member – a positive factor in maintaining this pipeline of new clients.
