Banco Finantia in the ranking of 140 brands with the highest reputational financial value in Portugal
Banco Finantia is included in the 2019 Brand Reputation Value study carried out by the multinational On Strategy and published today in the Jornal de Negócios. This ranking includes companies from various sectors and industries.
This study aims to evaluate the financial reputation of the brands in Portugal and "results from the application of reputation results covering a period of five years to the financial results of the operations of the organizations, also taking into consideration the consideration of two indicators: strength and reputational sustainability and the risk of each industry / industry, "says Pedro Tavares, partner and CEO of On Strategy.
The management of the financial value of reputation, highlighted in this study, allows us to assess the business value of the brand's reputation and to identify the financial value of the business that may be exposed to risk in the event of a reputational crisis.
See the full study here.